Spark by HALO  ·  About

We built the firm we wished had existed when we were on the other side of the table

Spark by HALO exists because great products deserve more than a manufacturer introduction. They deserve a team that knows how to win at retail.

Our Story

Between us, we've spent decades on both sides of the product development equation — as merchants, as innovators, as engineers, and as brand builders. Rene spent 18 years rising through the ranks at Brookstone, from store floor to OVP/DMM, before becoming the Chief Merchandising Officer who grew the Sharper Image brand from $225M to over $800M in annual retail sales. David spent a decade directing merchandising and product development from Hong Kong for Brookstone's Asia Division before leading R&D and eventually VP of Product Development for Sharper Image at Three-Sixty Group.

We built products together. We launched them together. We earned NPD #1 rankings together. Along the way, David spent a decade on the ground in Hong Kong and across Asia, building the factory relationships and sourcing infrastructure that now underpins every HALO engagement. And we developed a shared point of view: most brands fail at retail not because their product is bad, but because no one connected the product strategy to the commercial reality of the shelf.

That's the gap Spark by HALO was built to close. We combine merchant-level market intelligence with engineering-grade product execution, in a single integrated engagement. No handoffs between agencies. No translation loss between creative and technical. One team, accountable from concept to launch.

$1B+
In retail sales generated
14
Patents awarded
18+
Years at Brookstone combined
14+
Major U.S. retail partners
Asia
Global factory network
The Spark Model

The Spark Model is our proven, five-phase product development process. Built from decades of taking products from whiteboard to Walmart, it ensures nothing falls through the cracks between strategy and shelf. Every client engagement follows this framework — tailored to your category, your timeline, and your retail targets.

01
Market Research
Category analysis, competitive landscape, pricing intelligence, and white space identification.
02
Product Ideation
Concept development, product strategy, and early feasibility — aligned to what retailers actually buy.
03
Assortment Development
Portfolio planning, SKU architecture, margin modeling, and line review preparation.
04
Sourcing & Engineering
Factory qualification, engineering oversight, cost optimization, and quality management.
05
Retail Launch
Go-to-market strategy, retailer positioning, buyer presentations, and channel execution.
Philosophy

We think like merchants.
We build like engineers.

Most product development firms are strong on one side or the other. Agencies with great design instincts that can't navigate a factory floor. Engineering firms that can build anything but don't understand what a retail buyer needs to hear.

We built HALO to be different. Rene's career in merchandising and brand strategy means every product decision is made with the buyer, the consumer, and the shelf in mind. David's engineering depth means those decisions can actually be executed. On spec, on cost, at scale.

The result is a firm that speaks both languages fluently, and a product development process where commercial thinking and technical execution inform each other at every step.

Merchant first, always
Every product decision starts with a commercial question: will this sell, and why?
Honest over optimistic
We'll tell you when a concept needs work before the buyer does.
Execution is the strategy
Great ideas are common. Products that actually reach the shelf are not.
One team, full accountability
No handoffs, no gaps. We own the outcome from concept to launch.
Category depth matters
Pattern recognition across six-plus categories gives our clients an edge others can't replicate.
Global sourcing, real relationships
Decades of Asia-based factory relationships mean we know who to call, what to ask, and how to get it made right.
Our Parent Company
HALO Technologies

HALO Technologies Inc.  ·  Stamford, CT

Spark by HALO is the client-facing division of HALO Technologies Inc. — a product development firm founded by Rene Hart with a mission to innovate and elevate the technology and wellness space.

HALO operates its own direct-to-consumer product lines under brands including Sharper Image, developed and distributed through halomassagers.com. Spark takes HALO's proven internal development process and makes it available to outside brands seeking the same quality, execution, and retail results.

When you work with Spark, you're working with the same team that built and launched HALO's own products. Not a consulting layer removed from the work.

View HALO Products →

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