Spark by HALO · Results
From tripling a brand's retail footprint to launching category-defining products — every engagement is measured by what actually sells.
Sharper Image · Three-Sixty Group
As Chief Merchandising Officer, revitalized the Sharper Image brand — redefining its identity and reintroducing it to market with a sharper focus on innovation and quality. Streamlined the licensing portfolio, expanded distribution to Best Buy, Walmart, and Costco, and drove wholesale growth of over 250%.
Grew the massage category from a single product into a dominant multi-line business, then extended the brand into vacuums, beauty, and kitchen, earning top NPD rankings two years running.
#1 NPD Massage Category · 2021 & 2022Sharper Image · Product Development
Led product development resulting in 12 patents across the Sharper Image PowerBoost percussion massager line — including breakthrough utility patents for temperature-controlled massage node technology that enables simultaneous hot, cold, and percussion therapy.
These innovations helped establish Sharper Image as a technology leader in wellness, not just a brand.
Utility & Design Patents HeldBrookstone
As OVP/DMM, led Brookstone's Technology Division — overseeing Consumer Electronics, Kitchen, and Toys & Games across a career that spanned 18 years, beginning on the store floor and rising to corporate executive.
Recent & Ongoing Innovation
Currently leading product development and sourcing for Vat19 (12M+ YouTube subscribers), an undisclosed Top 10 Amazon Brand, and Amped Games. Former clients include Renpho and HoMedics.
Active engagementsThese rankings reflect the output of a disciplined product development and merchandising process built around identifying white space, developing the right product, and executing a retail strategy that drives sustained sell-through.
NPD and IRI rankings represent the highest independent third-party validation in U.S. consumer retail. Earning them requires not just a great product, but the right assortment, pricing, placement, and marketing support.